{"id":898,"date":"2025-09-03T11:12:46","date_gmt":"2025-09-03T16:12:46","guid":{"rendered":"https:\/\/extranet.gelsa.com.co\/?p=898"},"modified":"2025-09-03T11:18:40","modified_gmt":"2025-09-03T16:18:40","slug":"primer-conversatorio-de-transformacion-digital-de-nuestra-compania","status":"publish","type":"post","link":"https:\/\/extranet.gelsa.com.co\/index.php\/primer-conversatorio-de-transformacion-digital-de-nuestra-compania\/","title":{"rendered":"Primer Conversatorio de Transformaci\u00f3n Digital de nuestra Compa\u00f1\u00eda\u00a0"},"content":{"rendered":"\n<p>El pasado 1 de septiembre, se realiz\u00f3 el <strong>Primer Conversatorio de Transformaci\u00f3n Digital, <\/strong>un espacio dise\u00f1ado para socializar los avances, retos y oportunidades que trae consigo nuestra transformaci\u00f3n digital para Grupo Gelsa.\u00a0\u00a0<br>\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"600\" src=\"https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04.png\" alt=\"\" class=\"wp-image-900\" style=\"width:668px;height:auto\" srcset=\"https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04.png 1060w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04-500x283.png 500w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04-300x170.png 300w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04-768x435.png 768w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04-133x75.png 133w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Conversatorio-de-transformacion-digital-2-04-480x272.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1060px) 100vw, 1060px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>El encuentro estuvo liderado por <strong>Mariola de la Piedra, Gerente de Mercadeo e Innovaci\u00f3n; Arturo Guerra, Gerente de Juegos Digitales; y Enrique Chaparro, Director de Ventas,<\/strong> quienes compartieron con m\u00e1s de 70 l\u00edderes de la Red Comercial, la importancia de alinear la transformaci\u00f3n cultural con la digital.\u00a0<\/p>\n\n\n\n<p>Durante la jornada, se presentaron los nuevos planes en materia digital y se destac\u00f3 la inversi\u00f3n en tecnolog\u00eda que viene realizando Grupo Gelsa. Uno de los puntos clave fue la implementaci\u00f3n de <strong>BUC (Base \u00danica de Clientes)<\/strong> y <strong>Amigos Paga Todo,<\/strong> estrategias que permiten centralizar la informaci\u00f3n de nuestros usuarios, mejorar la gesti\u00f3n de datos y potenciar la experiencia de servicio.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"600\" src=\"https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04.png\" alt=\"\" class=\"wp-image-901\" style=\"width:686px;height:auto\" srcset=\"https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04.png 1060w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04-500x283.png 500w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04-300x170.png 300w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04-768x435.png 768w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04-133x75.png 133w, https:\/\/extranet.gelsa.com.co\/wp-content\/uploads\/2025\/09\/Transformacion-digital-3-04-480x272.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1060px) 100vw, 1060px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Con este conversatorio seguimos reafirmando nuestro compromiso con la innovaci\u00f3n y la digitalizaci\u00f3n, pilares que fortalecen nuestra visi\u00f3n de futuro para continuar siendo <strong>lideres en la industria de los Juegos de Suerte y Azar.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 1 de septiembre, se realiz\u00f3 el Primer Conversatorio de Transformaci\u00f3n Digital, un espacio dise\u00f1ado para socializar los avances, retos y oportunidades que trae consigo<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias"],"_links":{"self":[{"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/posts\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":6,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"predecessor-version":[{"id":908,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/posts\/898\/revisions\/908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/extranet.gelsa.com.co\/index.php\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}